$list = array(
			"select"=> array(
				"TITLE"=>"M.MESSAGE_TEXT"
			),
			"filter"=> array(
				"IBLOCK_ID"=>$row["IBLOCK_ID"],
				"M.MESSAGE_ID"=>"ELEMENT_NAME",
			),
			"runtime"=> array(
				"M"=>array(
					"data_type" => "\Bitrix\Iblock\IblockMessageTable",
					'reference' => ['=this.PRODUCT_IBLOCK_ID' => 'ref.IBLOCK_ID'],
				)
			),
		);
		$rowData["PROD_TITLE"] = \Bitrix\Catalog\CatalogIblockTable::getList($list)->fetch()["TITLE"];